“Ultra MAGA.” “MAGA King.” President Joe Biden, who has dodged the phrase “Donald Trump” for more than a year, has suddenly incorporated Trump’s political movement into his daily lexicon.
While the White House uses this tactic on purpose, that doesn’t mean it’s on the cusp of engaging in culture wars.
Instead, Biden is attempting what appears to be out of the question: hitting the Republican Party in his wake by tying his message to a political platform emanating from the relatively obscure Florida senator, Rick Scott. They do this with a file The term embracing Republicans — they’re already selling it on merchandise and making money off of it — the Republican Party has already expected it to backfire, and Scott’s political process says he couldn’t be happier.
“It’s funny. They highlight their biggest weaknesses,” said Kurt Anderson, a senior political advisor and founder of OnMessage Inc., which advises the Republican National Senate Committee and many senators and candidates. harm themselves.”
Whether it’s the subject of Republican ridicule, the White House doesn’t matter.
“There is very sound and data-driven research that the term ‘MAGA’ is alienating swing voters,” a source familiar with White House strategy told NBC News.
The research, according to the person, was conducted by the Center for American Progress and other Democrats over a period of more than six months.
White House officials said MAGA is an unambiguous word that easily conveys “extremism” to their own base of Republicans, and that’s how Democrats want to paint Republicans during the midterms.
“The plan Republicans have put forward in Congress — whether it’s to raise taxes on working families, or pick fights with Mickey Mouse and ban books — are extreme plans that don’t focus on the concerns of families across the country,” said Kate Berner. White House spokesman. “The president thinks it’s important that we call these plans for what they are, which are extreme and extreme from MAGA and inconsistent with his approach.”
Although his party has been eager for Biden to become more aggressive with Republicans, Democratic analysts acknowledge that the strategy is fraught with risks. While the White House notes that Americans point to inflation and the rising cost of energy and food at the top of their concerns – Americans are directly to blame White House inflation and rising gas prices.
Still, painting the broader Republican agenda as extreme would fit well with Democrats’ arguments against the Supreme Court’s pending plan to repeal abortion protections.
A few red states have discussed a set of more restrictive regulations associated with reproductive rights. In Louisiana, for example, a commission proposed, then paused, to adopt a new law that would allow a woman to be charged with murder if she miscarries.
This is something the president will talk about; “Reproductive health care and reproductive rights – and we’ll have more to say when the Supreme Court makes a decision on this,” Berner said.
But abortion is not where the White House focuses its “super maga” rhetoric.
It’s directed at Senator Rick Scott of Florida, who heads the Republican campaign arm in the Senate. In February, he proposed an economic plan that would include taxing all Americans. White House Refer to the polls which showed little support for the tax side of his plan (although other features, such as the addition of police funding and congressional term limits, were popular).
This week, Biden used his bullying pulpit to attack Scott, the Republican Senate election committee chair, over the economic plan.
Some Democratic strategists and donors say the president is making the mistake of diverting attention from his predecessor at a time when many voters are focused on inflation.
These critics say the two-step argument is not only a complex message — Scott’s plan is more MAGA than Trump — but persuasive voters will condemn or blame Biden for his handling of the economy.
The problem with the White House is that they keep thinking that Donald Trump is on the ballot. This is the part when you focus on bogeyman politics. When you focus on bogeyman politics, it really only works when the bogeyman is around, said Democratic strategist Chris Coffins. “It doesn’t work when you’re the boss and you’re the one in control.”
A prominent fundraiser expressed confusion about the Ultra-MAGA brand.
“It looks ridiculous lifting and spreading MAGA and Trump,” the fundraiser said.
But John Anzalon, who served as Biden’s head of polling, says the opposite is true. Scott’s plan has been adopted by some patriotic Republicans, and as of now, it’s their main show.
“It’s smart policy. Not very complicated politics, by the way,” Anzalone said. Scott chairs the committee responsible for restoring the Senate. “So, you know what the midterms are all about.” [for the GOP] And Joe Biden tells you where he stands and who he’s on.”
Republicans say Americans won’t buy it, and for their part, this new tactic is not only useless, it’s absurd.
“Biden has never taken responsibility for any of the crises he created, so it’s no surprise that he’s now trying to blame Rick Scott, the Republicans, and whatever ‘super MAGA’ means,” said Chris Hartline, a spokesman for the Republican Senate National Committee.